German versus Anglobalization

Multilingualism and cultural diversity as an educational strategy for the development of corporate and individual competitiveness in Spain

Abstract

Economic globalization is not about reducing communication to a single international language like English, but quite the opposite. The linguistic and cultural diversity is a challenge and a necessity in the new economy. The cultural anglobalization understood as a set of political, economic and educational decisions designed to promote and encourage the learning and use of English as the sole language of international communication responds not only to objective factors. Economic globalization tends to cultural anglobalization, however, the first is a linguistic challenge and an opportunity for those individuals and companies that want access to work and compete in international markets. Consequently, foreign languages ??proficiency must be understood as a potential individual and social economic resource sine qua non in the information and communication era.